Won, lost (by reason), nothing needed and open, with conversion and won value

GET

/v1/reports/outcomes

const url = 'https://api.threadkite.app/v1/reports/outcomes?preset=today&granularity=day&inboxType=sales&sourceCategory=website&channel=email&trafficChannel=paid_search&touch=first';
const options = {method: 'GET', headers: {Authorization: 'Bearer <token>'}};

try {
  const response = await fetch(url, options);
  const data = await response.json();
  console.log(data);
} catch (error) {
  console.error(error);
}

curl --request GET \
  --url 'https://api.threadkite.app/v1/reports/outcomes?preset=today&granularity=day&inboxType=sales&sourceCategory=website&channel=email&trafficChannel=paid_search&touch=first' \
  --header 'Authorization: Bearer <token>'

Threads that had a lead in the period, counted once by their first lead there, and how they stand now. Part of Pro.

Authorizations

api_key
reports:read

Parameters

Query Parameters

preset

Date range in your organisation’s time zone. Defaults to 30d (the last 30 days, today included); custom needs from and to. Dates without a preset are custom.

string

Allowed values: today 7d 30d this_month last_month custom

Date range in your organisation’s time zone. Defaults to 30d (the last 30 days, today included); custom needs from and to. Dates without a preset are custom.

from

First day (custom ranges), YYYY-MM-DD

string format: date

First day (custom ranges), YYYY-MM-DD

Last day, included (custom ranges)

string format: date

Last day, included (custom ranges)

granularity

Group charts over time by day or week. Defaults to days up to 62 days, else weeks

string

Allowed values: day week

Group charts over time by day or week. Defaults to days up to 62 days, else weeks

inboxId

Only this inbox (one you can see)

string format: uuid

Only this inbox (one you can see)

inboxType

Only inboxes of this type

string

Allowed values: sales service parts bodyshop general

Only inboxes of this type

locationId

Only leads at this location

string format: uuid

Only leads at this location

sourceId

Only leads from this source

string format: uuid

Only leads from this source

sourceCategory

Only sources of this kind

string

Allowed values: website marketplace website_provider dms social phone email other

Only sources of this kind

ownerUserId

Only threads this person owns, or unassigned for threads nobody owns

string

>= 1 characters <= 100 characters

Only threads this person owns, or unassigned for threads nobody owns

channel

Only leads on this channel

string

Allowed values: email sms whatsapp chat phone form api marketplace visit messenger instagram internal

Only leads on this channel

campaignId

Only leads from this campaign

string format: uuid

Only leads from this campaign

trafficChannel

Only leads whose visit came this way (paid search, email…)

string

Allowed values: paid_search paid_social display email sms affiliate organic_search organic_social referral direct other

Only leads whose visit came this way (paid search, email…)

touch

Sales, funnel and campaigns reports: credit each sale to the first lead in the look-back (first) or the latest before the sale (last, the default). Source, source type, channel, campaign and traffic channel filters then apply to that lead.

string

Allowed values: first last

Responses

200

application/json

object

range

required

object

from

required

string format: date

required

string format: date

days

required

number

preset

required

string

Allowed values: today 7d 30d this_month last_month custom

timeZone

required

Your organisation’s time zone

string

granularity

required

string

Allowed values: day week

previous

required

The period compared against

object

from

required

string format: date

required

string format: date

days

required

number

limited

required

The Free plan’s basic reports: only leads by source and first response times are filled in; other breakdowns are empty

boolean

overall

required

Chapters that had a lead in the period, counted once by their first lead there, and how they stand now

object

threads

required

Chapters with a lead in the period (each piece of interest in a thread counts once)

number

won

required

Closed as won (became a deal)

number

lost

required

number

nothingNeeded

required

Closed as nothing needed

number

noReply

required

Closed because the contact never replied

number

open

required

Still open or snoozed

number

conversionRate

required

Won out of all those chapters (0 to 1)

number

nullable

wonValueMinor

required

Sale value of won threads, in minor units of currency (others are left out)

number

currency

required

Your organisation’s currency

string

previous

required

object

threads

required

number

won

required

number

conversionRate

required

number

nullable

wonValueMinor

required

number

lostReasons

required

Array<object>

object

lostReasonId

required

Null when closed with a note

string format: uuid

nullable

label

required

string

threads

required

number

bySource

required

Array<object>

object

threads

required

Chapters with a lead in the period (each piece of interest in a thread counts once)

number

won

required

Closed as won (became a deal)

number

lost

required

number

nothingNeeded

required

Closed as nothing needed

number

noReply

required

Closed because the contact never replied

number

open

required

Still open or snoozed

number

conversionRate

required

Won out of all those chapters (0 to 1)

number

nullable

wonValueMinor

required

Sale value of won threads, in minor units of currency (others are left out)

number

key

required

Source, user or inbox id; null for none

string

nullable

name

required

string

logoUrl

required

Sources only: the logo address

string

nullable

byOwner

required

By who it was credited to when it closed, else the thread’s owner

Array<object>

object

threads

required

Chapters with a lead in the period (each piece of interest in a thread counts once)

number

won

required

Closed as won (became a deal)

number

lost

required

number

nothingNeeded

required

Closed as nothing needed

number

noReply

required

Closed because the contact never replied

number

open

required

Still open or snoozed

number

conversionRate

required

Won out of all those chapters (0 to 1)

number

nullable

wonValueMinor

required

Sale value of won threads, in minor units of currency (others are left out)

number

key

required

Source, user or inbox id; null for none

string

nullable

name

required

string

logoUrl

required

Sources only: the logo address

string

nullable

byInbox

required

Array<object>

object

threads

required

Chapters with a lead in the period (each piece of interest in a thread counts once)

number

won

required

Closed as won (became a deal)

number

lost

required

number

nothingNeeded

required

Closed as nothing needed

number

noReply

required

Closed because the contact never replied

number

open

required

Still open or snoozed

number

conversionRate

required

Won out of all those chapters (0 to 1)

number

nullable

wonValueMinor

required

Sale value of won threads, in minor units of currency (others are left out)

number

key

required

Source, user or inbox id; null for none

string

nullable

name

required

string

logoUrl

required

Sources only: the logo address

string

nullable

Example

{
  "range": {
    "from": "2026-09-06",
    "to": "2026-10-05",
    "days": 30,
    "preset": "today",
    "timeZone": "Europe/London",
    "granularity": "day",
    "previous": {
      "from": "2026-09-06",
      "to": "2026-10-05",
      "days": 30
    }
  },
  "currency": "GBP",
  "lostReasons": [
    {
      "label": "Bought elsewhere"
    }
  ]
}

400

Unusable dates or filters

application/json

object

statusCode

required

number

code

required

Stable machine-readable reason

string

message

required

string

errors

With code invalid: every problem with the request, by field (message is the first)

Array<object>

object

path

required

Dotted path inside the item, e.g. attributes.price.amountMinor

string

message

required

string

Example

{
  "statusCode": 403,
  "code": "forbidden",
  "message": "You do not have permission to do that.",
  "errors": [
    {
      "message": "Enter the make"
    }
  ]
}

401

Missing or invalid API key

application/json

object

statusCode

required

number

code

required

Stable machine-readable reason

string

message

required

string

errors

With code invalid: every problem with the request, by field (message is the first)

Array<object>

object

path

required

Dotted path inside the item, e.g. attributes.price.amountMinor

string

message

required

string

Example

{
  "statusCode": 403,
  "code": "forbidden",
  "message": "You do not have permission to do that.",
  "errors": [
    {
      "message": "Enter the make"
    }
  ]
}

402

The organisation is on the Free plan (code upgrade_required)

application/json

object

statusCode

required

number

code

required

Stable machine-readable reason

string

message

required

string

feature

required

The feature that needs Pro

string

nullable

Allowed values: extraSeats connections aiAssistant aiReplies rules fullReports api inboxes bulkMessages videoMessages

upgradePath

required

Where to upgrade or pay, in the web app

string

Example

{
  "statusCode": 402,
  "code": "upgrade_required",
  "message": "Connections are part of Pro. Upgrade to connect texts, calls and more.",
  "feature": "extraSeats",
  "upgradePath": "/settings/billing"
}

403

The key does not have the scope (or the person the permission)

application/json

object

statusCode

required

number

code

required

Stable machine-readable reason

string

message

required

string

errors

With code invalid: every problem with the request, by field (message is the first)

Array<object>

object

path

required

Dotted path inside the item, e.g. attributes.price.amountMinor

string

message

required

string

Example

{
  "statusCode": 403,
  "code": "forbidden",
  "message": "You do not have permission to do that.",
  "errors": [
    {
      "message": "Enter the make"
    }
  ]
}

429

Rate limit reached

application/json

object

statusCode

required

number

code

required

Stable machine-readable reason

string

message

required

string

retryAfter

required

Seconds until another request will be accepted

number

Example

{
  "statusCode": 429,
  "code": "rate_limited",
  "message": "Too many requests. Each key can make 120 requests a minute; try again in 12 seconds.",
  "retryAfter": 12
}