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Assignment rules and reply targets

Each inbox has its own Replies and routing: who gets new leads, your reply target and your out-of-hours replies. Find it in Settings > Inbox (or Inboxes, then the inbox). Routing leads needs Pro.

By default, new leads go to nobody: the whole team sees them under Unassigned, and whoever replies first looks after the customer. To change this, under New leads go to choose:

  • Nobody yet: the whole team sees them
  • Take turns across the team: each new thread goes to the next person in turn
  • one person, who owns every new thread

Under Reply within, set how quickly you aim to reply to a customer. The default is 1 hour. Only time while you’re open counts, and the inbox shows a timer as a thread gets close.

Out-of-hours replies shows the replies sent while you’re closed. To change them, click Change them in Automations. See Automations.

For more control, click Advanced. The Advanced rules page lets you:

  • Add rule: send leads from particular sources to one person or the team in turn. Give the rule a Name, choose the Leads from, then Who gets them: One person or Take turns.
  • Put rules in order with the arrows. The first rule that matches wins; new threads it doesn’t match go to the next rule.
  • Choose what happens When no rule matches: the fallback for every other new thread, such as Leave it unassigned.
  • Choose what happens When a customer comes back: Start a new chapter when they write after a time you choose, and Who gets a new chapter. By default, a returning customer keeps their previous owner.

Turn a rule off without deleting it with its switch, or remove it with Delete.